Senior Automation Specialist

Sabarish Manikandan

Transforming marketing through intelligent automation. 7+ years of strategic expertise in designing multi-channel campaigns, implementing enterprise marketing platforms, and driving measurable ROI through data-driven automation across global markets.

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Career Progression

Work Experience

Building marketing excellence across B2B and B2C environments with focus on strategy, automation, and measurable outcomes

Senior Automation Specialist

ESET APAC May 2023 - Present (3 years 1 month) • Singapore

Strategic Campaign Management & Marketing Automation • Led personalized email strategies driving engagement and ROI • Developed sophisticated segmentation and lead scoring models using Eloqua and Responsys • Optimized landing pages and web assets using HTML, CSS, JavaScript for seamless user experiences • Integrated marketing automation with Salesforce CRM ensuring data alignment • Conducted A/B and multivariate testing improving campaign performance • Rolled out scalable solutions across diverse regions maintaining compliance and localization

Senior Software Engineer

SEIKO WALL PTE. LTD. August 2019 - May 2023 (3 years 10 months) • Singapore

Full-stack development of Inventory Management and Tender Management Applications • Tech stack: PHP (Laravel), MySQL, HTML, CSS, Ajax, jQuery, Angular JS • Developed native Android applications using Java and Android Studio • Delivered scalable solutions enhancing operational efficiency and user experience • Led cross-functional teams in delivering projects on schedule with quality assurance

Marketing Technology Specialist

Verticurl (WPP Company) March 2018 - August 2019 (1 year 6 months) • Coimbatore, India

Specialized in Oracle Eloqua and Marketo platforms (Certified Expert) • Adobe Experience Manager (AEM) administration and customization • Responsive email template design using HTML, CSS, JavaScript, jQuery • API integration and project management using Wrike, JIRA, and Asana • Delivered marketing technology solutions for enterprise clients

Marketing Automation Associate

Verticurl (WPP Company) September 2016 - February 2018 (1 year 6 months) • Coimbatore, India

Platform expertise in Oracle Eloqua and Marketo marketing automation • Adobe Experience Manager (AEM) implementation and maintenance • Responsive email template development and optimization • API integration and campaign deployment • Foundation building in marketing technology best practices

Technical Arsenal

Core Competencies

Comprehensive expertise spanning marketing automation platforms, web development, analytics, and enterprise integration

🚀 Marketing Automation

Oracle Eloqua Responsys Marketo (Expert) HubSpot Salesforce MC Campaign Management

💻 Web Development

HTML5 CSS3 JavaScript jQuery AJAX Responsive Design

⚙️ Backend & Database

PHP Laravel MySQL Java Android Dev REST APIs

📊 CMS & Analytics

Adobe AEM WordPress TYPO3 Tableau Adobe Analytics Google Analytics

🎯 Project Management

Salesforce CRM JIRA Asana Wrike AWS Data 360

📈 Marketing Expertise

Email Marketing B2B/B2C Lead Scoring Segmentation A/B Testing ROI Optimization

Showcase

Key Projects & Initiatives

Demonstrating technical expertise and strategic impact across marketing automation and digital transformation

🚀

Multi-Channel Campaign Architecture

Designed and executed high-impact campaigns across email, social, and SMS using Eloqua and Responsys. Achieved significant lead generation and engagement improvements across APAC regions through sophisticated segmentation and personalization.

📧

Marketing Automation Optimization

Developed intelligent lead scoring models and behavioral segmentation strategies. Improved email engagement rates and optimized customer journey mapping to deliver personalized experiences at scale across global markets.

🌐

Enterprise Systems Integration

Built comprehensive inventory management and tender systems using PHP Laravel stack. Integrated multiple platforms ensuring seamless data flow and operational efficiency across departments.

💼

Salesforce-Marketing Sync

Implemented seamless integration between marketing automation platforms and Salesforce CRM. Enabled real-time data synchronization improving sales-marketing alignment and lead qualification processes.

🎯

Landing Page Conversion Engine

Created responsive landing pages and microsites using modern web technologies. Conducted comprehensive A/B testing and optimization improving conversion rates and user experience metrics significantly.

📊

Data-Driven Campaign Analytics

Generated actionable insights through A/B testing and multivariate analysis. Created detailed reporting frameworks enabling strategic improvements and ROI maximization across campaign initiatives.

Credentials & Learning

Certifications & Courses

Continuous learning and expertise validation in marketing automation and data technologies

Professional

HubSpot Marketing Software

HubSpot

Issued: May 2026
Expires: May 2028

Comprehensive certification demonstrating expertise in HubSpot's marketing automation platform, email marketing capabilities, and campaign management.

Professional

Email Marketing - HubSpot

HubSpot

Issued: April 2026
Expires: May 2028

Specialized certification in email marketing strategies, automation workflows, personalization, and engagement optimization using HubSpot.

Expert

Marketo Certified Expert

Adobe Marketo

Issued: February 2019
Credential ID: 12600491

Advanced certification demonstrating expertise in Adobe Marketo platform architecture, lead management, and marketing automation strategy.

Recent Professional Development

Salesforce & Data Technologies

COMPLETED Visualize and Act on Data with Tableau Next - TNX001
COMPLETED Get Started with Data 360 Governance - SDC004
COMPLETED Maximize Data Impact with Zero Copy in Data 360 - SDC006
COMPLETED Ingest, Harmonize, and Unify Data with Data 360 - SDC001

Marketing Cloud Expert

COMPLETED Get Started with Custom Agentforce Actions - MOC003
COMPLETED Get Started with Cross-Channel Flows in Marketing Cloud - MOC002
COMPLETED Campaign Creation and Agentforce in Marketing Cloud - MOC001

All courses completed between April - May 2026 • Demonstrating commitment to cutting-edge marketing automation and data technologies

Social Proof

What Others Say

Recommendations highlighting expertise, collaboration, and impact from industry professionals

Sabarish is a strategic thinker who transforms complex marketing requirements into elegant automation solutions. His expertise in Eloqua and Marketo is matched only by his ability to bridge marketing and technical teams.

Marketing Director

Enterprise MarTech Team

Working with Sabarish on our global marketing platform integration was exceptional. His attention to detail, coupled with deep platform knowledge and collaborative approach, delivered measurable business impact.

Regional Marketing Manager

APAC Operations

A rare talent who combines technical depth with strategic marketing acumen. Sabarish doesn't just implement features—he drives business outcomes through intelligent automation and data-driven decision making.

VP Marketing Strategy

B2B SaaS Company

From complex Salesforce integrations to sophisticated email workflows, Sabarish delivers excellence. His proactive approach to problem-solving and continuous learning sets him apart in the automation space.

CRM Implementation Lead

Digital Transformation Team

An outstanding specialist who brings clarity to complex marketing automation challenges. His ability to translate business requirements into scalable solutions while maintaining quality is exceptional.

Program Manager

Marketing Operations

Sabarish's expertise extends beyond platforms—he understands the strategic importance of marketing automation. A trusted partner who consistently delivers innovative solutions and measurable ROI.

Business Analyst

Marketing Technology

Ready to Transform Your Marketing?

Let's explore how strategic automation and data-driven campaigns can accelerate your business growth and customer engagement